Privacy policy

Privacy Policy

Last Updated: September 18, 2025

Rovelyna operates this store and website, including all related information, content, features, tools, products, and services (the “Service”). The Service is powered by Shopify. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or shop through the Service, or otherwise communicate with us. If any conflict arises between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection and processing of personal information.

By accessing or using the Service, you acknowledge that you have read this Privacy Policy and understand our practices as described below.

Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to an individual. It does not include de-identified or aggregated information. Depending on your interactions with the Service and applicable law, we may collect:

  • Contact Information: name, billing/shipping address, phone number, email address.
  • Financial & Transaction Information: payment method details (processed by our payment providers), order history, refunds, and exchanges.
  • Account Information: account credentials, preferences, wish lists.
  • Usage & Device Information: IP address, browser, device identifiers, cookies, pages viewed, time on site, referring/exit pages.
  • Communications: information you provide when contacting support, reviews, survey responses.
  • Marketing Preferences: consents for email/SMS marketing and ad preferences.

How We Use Personal Information

  • Provide & Improve the Service: process payments and orders, deliver products, manage accounts, personalize content, and enhance site performance.
  • Customer Support: respond to inquiries, handle returns/warranty, and resolve issues.
  • Security & Fraud Prevention: verify identity, prevent fraud/abuse, and protect the Service.
  • Marketing & Advertising: send promotional communications (with your consent where required), and perform measurement/analytics, including interest-based ads.
  • Legal & Compliance: comply with applicable laws, enforce our policies, and defend legal claims.

How We Disclose Personal Information

We may disclose personal information to:

  • Service Providers & Shopify: e.g., hosting, payments, shipping, analytics, customer service, and IT. These parties process data on our behalf.
  • Business & Advertising Partners: to facilitate advertising/measurement and to show offers that may interest you (see “Your Rights & Choices”).
  • At Your Direction or With Consent: e.g., carrier delivery updates, social media integrations.
  • Affiliates & Business Transfers: in connection with mergers, acquisitions, financing, or asset transfers.
  • Legal & Safety: to comply with law, subpoenas, or protect rights, property, or safety.

Our Relationship with Shopify

The Service is hosted by Shopify, which may process your personal information (including cross-border transfers) to operate and improve the platform. For details and to exercise rights available via Shopify, see the Shopify Privacy Policy and Shopify Privacy Portal.

Cookies, Tracking & Targeted Advertising

We and our partners use cookies, pixels, and similar technologies for essential site functions, analytics, and advertising (including interest-based ads). You can manage cookie preferences via your browser settings and (where available) our on-site cookie banner.

  • Opt Out of Targeted Ads / Sale or Sharing: Use our “Do Not Sell or Share My Personal Information” link (if applicable) or email us. You can also adjust ad settings with platforms you use.
  • Do Not Track: Our Service does not currently respond to Do Not Track signals.

Children’s Data

The Service is not directed to children and we do not knowingly collect personal information from individuals under 13 (or under 16 where applicable). If you believe a child has provided information to us, please contact us to request deletion.

Information Security & Retention

No online service can be 100% secure. We implement reasonable safeguards appropriate to the nature of the information. We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights & Choices

Depending on your location, you may have the following rights, subject to applicable law:

  • Access / Know the categories and specific pieces of personal information we have collected.
  • Delete personal information, subject to exceptions.
  • Correct inaccurate personal information.
  • Data Portability for certain information.
  • Opt Out of sale or sharing of personal information and of targeted advertising.
  • Withdraw Consent where processing is based on consent.

You may make a request by emailing us at rovelyna.sma@outlook.com. We may need to verify your identity. You may also exercise rights available through Shopify via the Shopify Privacy Center. Authorized agents may submit requests subject to verification.

International Transfers

Your information may be processed outside your country or region, including in the United States, EU/EEA, and other jurisdictions. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

Changes to This Policy

We may update this Policy from time to time. The updated version will be indicated by a revised “Last Updated” date and becomes effective when posted.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at rovelyna.sma@outlook.com.

Mailing Address: Zhecheng County, Shangqiu City, HA, 476200, CN (update if needed).

State-Specific Disclosures (U.S.): To the extent required by applicable U.S. state privacy laws (e.g., California, Colorado, Connecticut, Virginia), Rovelyna provides disclosures regarding categories collected, purposes, and rights (access, deletion, correction, portability, and the right to opt out of sale/sharing/targeted advertising). Use our on-site controls where available or contact us at the email above.

Do Not Sell/Share: If applicable, you may exercise your right to opt out via our on-site link titled “Do Not Sell or Share My Personal Information” or by emailing us. We will honor opt-out preference signals where legally required.